In preparation for a big newspaper story with the Chicago Tribune, Rocky Marciano took off his familiar t shirt with the Grossingers Resort logo on it and replaced it with one that had the Sunnyhurst Milk Company name on them "The Rock" saw this as an opportunity to help his pal, Earnie Clivio, who owned a local dairy business Although it didnt go over too well with Grossingers, where Marciano trained, the champion gave his friend some much needed publicity by lending his name and likeness to be used on t shirts and the actual Sunnyhurst milk bottles, all for free The Sunnyhurst Milk Company became a hard and fast HIT with the public and school children around Massachusetts 60% combed ring spun cotton, 40% polyester
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